SouthPoint Recognized for Outstanding Marketing at National Conference

SouthPoint Financial Credit Union was a recipient of a 2022 CUNA Diamond Award. Winners were honored during the CUNA Marketing and Business Development Council Conference March 9-12 in Los Angeles.

SouthPoint was a Diamond Award Recipient for the Shhh … Top Secret Referral under the Complete Campaign category. The Diamond Awards represent the highest achievement in credit union marketing and business development. Thirty-five categories are honored from direct mail to website marketing to public relations to social media. Judges from around the United States evaluate entries based on strategy, design, production, creative concept, copy, communication and results.

“Diamond Awards are the gold standard of achievement in credit union marketing and business development,” said Marella Nardotti, chair, Diamond Awards, and VP of Marketing, NextMark Credit Union. “Inventiveness in effectively achieving and exceeding objects is what these awards honor.”

The 2022 Diamond Awards competition received 1,195 entries, and 262 credit unions won Diamond Awards.

“We believe that our credit union marketing should be thoughtfully designed to help individuals with their financial goals,” SouthPoint Marketing and Communications Manager Kim Peterson said. “One of our core values is ‘people helping people,’ which is what this campaign was about. By exposing our member’s friends and families to the benefits of a SouthPoint membership with our Shhh … Top Secret Campaign, we helped open their eyes to what a credit union membership could do for them.”