SouthPoint Financial Credit Union was a recipient of a 2023 CUNA Diamond Award. Winners were honored during the CUNA Marketing and Business Development Council Conference at the Renaissance Orlando at Sea World on March 28, 2023.
SouthPoint became a 2023 Diamond Award Recipient for our Core Transformation under the Multifaceted category. The Diamond Awards represent the highest achievement in credit union marketing and business development. Thirty-six categories are honored from direct mail to website marketing to public relations to social media. Judges from around the United States evaluate entries based on strategy, design, production, creative concept, copy, communication, and results.
“Diamond Awards are the gold standard of achievement in credit union marketing and business development,” said Marella Nardotti, Chair, Diamond Awards, and VP of Marketing, NextMark Credit Union. “Inventiveness in effectively achieving and exceeding objects is what these awards honor.”
The 2023 Diamond Awards competition received nearly 1,250 entries and 159 credit unions were awarded.
“We believe that our credit union marketing should be thoughtfully designed to help individuals with their financial goals,” SouthPoint Marketing and Communications Manager Kim Peterson said. “Our vision here at SouthPoint is ‘Empowering People to Enhance Lives’ and that is what this campaign was all about – ensuring our members get the best experience here at SouthPoint. When we underwent this transformation, our members were at top of mind the entire time!”